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Category Archives: Academic

Iceberg Right Ahead: Net Neutrality from Titanic to Today

Friday, August 20, 2010

Brook Ellingwood COM 588: Digital Media Law and Policy Instructor: Kraig Baker August 20, 2010 Introduction In 2006 the term, if not the concept, of “net neutrality” gained a sudden popularly currency as media coverage of debates over how Internet traffic was handled and prioritized increased. In testimony before Congress, important architects of the Internet [...]

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Copyright: A Growing Chasm Between Law and Culture

Tuesday, July 13, 2010

COM 558: U.S. Digital Media Law and Policy Instructor: Kraig Baker Brook Ellingwood July 9, 2010 General Position Statement It is time to revisit the foundation of United States copyright law, simplify it to make it more comprehensible and reconcile conflicting philosophies concerning ownership of intellectual property and how the benefits of ownership accrue to [...]

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KCTS Television: Public Media, New Media

Sunday, June 6, 2010

Case by Brook Ellingwood Prepared for the University of Washington’s Master of Communication, Digital Media Program – COM 597, Transforming Business Strategies for the Digital Age: Cases from Media & Culture Industries Instructor, Dr. Gina Neff June 7, 2010 During the spring of 2010 managers at KCTS Television were very busy. Budget plans for the [...]

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Have You (N)ever Been Experienced?

Monday, May 10, 2010

Wherever You Go, There You Are From a remove of 12 years, it’s clear The Harvard Business Review article “Welcome to the Experience Economy” (Pine & Gilmore, 1998) offers an accurate prediction of things that were then yet to come. Although the authors focus primarily on physical world retail and dining business as staging grounds [...]

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Creative Class Warfare

Monday, April 26, 2010

Like The Who, I Sell Out In 2002 Richard Florida’s concept of a “creative class” resonated with many readers. In his book “The Rise of the Creative Class: And How It’s Transforming Work, Leisure, Community and Everyday Life” he had identified that in the latter decades of the 20th Century many of the more lucrative [...]

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Risk, Reward, Royalty

Monday, April 12, 2010

Introduction There are many ways to approach studying the business of mass market entertainment. Approaches in material I’ve recently read ranged in focus from a business history of American movie studios written for a popular audience (Epstein, 2005), to sociological perspectives on the culturally transformative nature of creative work (Peterson, & Anand, 2004), to business [...]

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Honored by MCDM’s “Flip the Media”

Friday, January 1, 2010

I felt very honored when I received a message from my UW Master of Communication, Digital Media colleague Peter Luyckx that my post Every Company is a Media Company was selected as the MCDM “Flip the Media” blog’s best post for 2009. I also was the only author to have two posts in the “best [...]

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eCommerce Co-operatives for Emerging Markets

Friday, December 18, 2009

This is my final paper for the Master of Communication in Digital Media program’s Emerging Markets in Digital Media class, taught by the insightful and capable Anita Verna Crofts. I had a lot of time for research and preparation in writing this paper, and was drawing on topics in which I have considerable professional experience [...]

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Flash Presentation: eCommerce Cooperatives for Emerging Markets

Friday, December 18, 2009

This animation illustrates a simplified hypothetical case for using mobile phones to provide the payment and distribution infrastructure for ecommerce consumer cooperatives in emerging markets. For more on this proposed business model, please read: eCommerce Co-operatives for Emerging Markets.

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False Assumptions in the Global Village Square

Saturday, November 21, 2009

The fallout of the Iranian elections was a Twitter moment for me. As protestors took to the streets of Tehran, clashing with Basij on motorcycles, I followed the #iranelection hashtag. After a young woman’s death from a sniper’s bullet was seen around the world, her name became another search column I kept open in TweetDeck, [...]

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