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Category Archives: Management

CEOs and Tank Warfare

Tuesday, August 18, 2009

In writing about the European front in World War II, it’s been argued that American troops were well-prepared for the realities of field warfare because they hadn’t been raised to be soldiers. By training, the GIs were farmers, mechanics, workers of all stripes. When a German tank broke, more often than not the crew abandoned [...]

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Senior Management and Washing Dishes

Tuesday, August 18, 2009

Months ago, I proclaimed my next blog post would be on the Semantic Web. I started writing it, then things got a little hectic. It’s been a very busy and productive summer for me, with a lot of different strands coming together in interesting ways. It’s made me thing that too often when thinking about [...]

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Search Engine Optimization: The Unauthorized Biography

Wednesday, May 20, 2009

I might be called an “SEO skeptic.” That’s not because I think SEO has no benefit — In fact I think understanding SEO is essential to managing a Web site well. So how can I be a skeptic?

1. De-emphasize Web content as content created primarily for people, and
2. Over-emphasize a small subset of Best Practices for Web Development

While this might lead to short-term gain, it risks creating long-term problems. This is why I advocate treating SEO as a benefit of having a well-managed Web site rather than a type of work to be done for its own sake.

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