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Tag Archives: Public Media

KCTS Television: Public Media, New Media

Sunday, June 6, 2010

Case by Brook Ellingwood Prepared for the University of Washington’s Master of Communication, Digital Media Program – COM 597, Transforming Business Strategies for the Digital Age: Cases from Media & Culture Industries Instructor, Dr. Gina Neff June 7, 2010 During the spring of 2010 managers at KCTS Television were very busy. Budget plans for the [...]

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Have You (N)ever Been Experienced?

Monday, May 10, 2010

Wherever You Go, There You Are From a remove of 12 years, it’s clear The Harvard Business Review article “Welcome to the Experience Economy” (Pine & Gilmore, 1998) offers an accurate prediction of things that were then yet to come. Although the authors focus primarily on physical world retail and dining business as staging grounds [...]

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SXSW Tactical Takeaways

Saturday, March 27, 2010

I went to this year’s South By Southwest Interactive conference and returned from Austin with my brain buzzing like a flock of mopeds. As with any conference experience, the value of SXSW is as much about what you experience as it is about what you learn. Months, and even years, after a good conference your [...]

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