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Tag Archives: Transforming Business Strategies for the Digital Age

KCTS Television: Public Media, New Media

Sunday, June 6, 2010

Case by Brook Ellingwood Prepared for the University of Washington’s Master of Communication, Digital Media Program – COM 597, Transforming Business Strategies for the Digital Age: Cases from Media & Culture Industries Instructor, Dr. Gina Neff June 7, 2010 During the spring of 2010 managers at KCTS Television were very busy. Budget plans for the [...]

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Have You (N)ever Been Experienced?

Monday, May 10, 2010

Wherever You Go, There You Are From a remove of 12 years, it’s clear The Harvard Business Review article “Welcome to the Experience Economy” (Pine & Gilmore, 1998) offers an accurate prediction of things that were then yet to come. Although the authors focus primarily on physical world retail and dining business as staging grounds [...]

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Creative Class Warfare

Monday, April 26, 2010

Like The Who, I Sell Out In 2002 Richard Florida’s concept of a “creative class” resonated with many readers. In his book “The Rise of the Creative Class: And How It’s Transforming Work, Leisure, Community and Everyday Life” he had identified that in the latter decades of the 20th Century many of the more lucrative [...]

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Risk, Reward, Royalty

Monday, April 12, 2010

Introduction There are many ways to approach studying the business of mass market entertainment. Approaches in material I’ve recently read ranged in focus from a business history of American movie studios written for a popular audience (Epstein, 2005), to sociological perspectives on the culturally transformative nature of creative work (Peterson, & Anand, 2004), to business [...]

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